5 Steps to Building a Personal Brand (and Why You Need One)
Your company’s brand is one of the most important factors for its eventual success. It’s the culmination of your company’s identity, packaged and presented in a way that’s pleasing, familiar, and...
View ArticleGo Guerrilla! 5 Unorthodox Ways to Market Your Brand
Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the...
View Article3 Secrets of Building a Personal Brand From a Marketing Master
There are a lot of people out there that claim to be branding experts, but very few that have done it as effectively as Neil Patel. From his personal brand alone he’s been able to build multiple...
View ArticleThose Coke cans with names on them increased sales for the first time in a...
It turns out all it takes to reverse a decade-long sales decline is to slap names onto soda bottles. Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers...
View ArticleFind Your Brand’s Proof Points
What makes your company unique? What makes your brand so special that it stands apart from the others? In discussing brand positioning (a topic of our ongoing series), flesh out a product’s or...
View Article6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They are actually pretty simple to construct. These read, “I am a...
View ArticleHow to Manage Your Brand’s Social Life
Ad Age Trend Report Explores Strategies for Social-Media Platforms, Organizing Your Team and What to Measure Consumers are investing serious amounts of their time in social-media platforms, with...
View Article50 Creative Branding and Identity Design examples for your inspiration
Branding Branding is an important aspect for any business. The key to successful business is branding. If you want your customers to remember you, try branding. In recent times most of the companies...
View ArticleHow to Make Your Startup Introduction Email Simple, Clear and Awesome
We encourage Techstars companies to perfect the way they introduce themselves. An introduction is the first sales touch point. Make it simple, clear and awesome. To start with, master the etiquette of...
View ArticleHow to drive better commercial outcomes from digital marketing
The secret is out – up to 60 per cent of digital marketing spend is wasted and, as a result, failing to deliver the promised return on investment. From bots to viewability, fraud to simple confusion,...
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